Lindberg and its history of trendy glasses

by Visio Optical

The entrance of Lindberg headquarters in Aarhus, Denmark
The entrance of Lindberg headquarters in Aarhus, Denmark

Lindberg eyewear is world famous for its trendy glasses and fashionable spectacles. It is indeed a well established independent brand of fashion glasses. However, less known is its history and origins.

The Lindberg team getting ready for the trade show MIDO in Milan, Italy
The Lindberg team getting ready for the trade show MIDO in Milan, Italy

The pioneer of the modern fashionable spectacles

Aarhus is the second largest in Denmark, and is located on the east coast of the Jutland peninsula
Aarhus is the second largest in Denmark, and is located on the east coast of the Jutland peninsula

The pioneer optician Poul-Journ Lindberg used to run his optician workshop along his wife in Aarhus, Denmark. Surely he was not supportive of the bulky frames that ruled over the market at that time. Poul-Journ was quite frustrated by this trend. And in his pursuit to create lightweight frames, he collaborated with architect Hans Dissing. This is how they invented a new product – ‘Air Titanium’ eyewear.

Air Titanium was a revolutionary product for Lindberg. Basically, it was this design that led them to launch and establish their own design house ‘Lindberg’ in 1984. The ‘Air Titanium’ product launched under the brand’s name was a world’s first of its kind.

After two years, in 1986, the brand launched the Air Titanium for the public, making the brand popular. Since then, Lindberg has put Aarhus and Denmark on the map of top luxury eyewear.

A view of the canal in Aarhus, Denmark, in a summer day
A view of the canal in Aarhus, Denmark, in a summer day

The Era of Air Titanium

Air Titanium changed the mainstream fashion for eyewear
Air Titanium changed the mainstream fashion for eyewear

Known as Lindberg highly innovative product, Air Titanium changed the mainstream fashion of the time for eyewear. This was when trendy glasses were heavy, uncomfortable to wear, and came filled with screws and welded parts. Contrary to this, Air Titanium was introduced with a unique modular building system and pioneering work with titanium.

Lindberg Air Panto
Lindberg Air Panto

It was created with Poul-Journ and architect Hans Dissing’s collaboration that led on to win numerous prestigious design awards. This product was the world’s first rimless glasses made of titanium, and this design changed the eyewear industry completely. The history of Lindberg is diverse because of the revolution it bought in the industry. Undeniably the rimless frame provided the handiness in all likelihood. In addition to its classic design, the brand used a special type of titanium as the only material.

Lindberg required a high level of knowledge for the opticians
Lindberg required a high level of knowledge for the opticians

The first generation of the product required a high level of knowledge for the opticians. To fit lenses into the frames it was necessary to own great opticianry skills. But still, people loved these frames because they proved to be lightweight, flexible and strong. To be sure, innovation never ends. To demonstrate, to this date, designers and engineers are still working on how to master the titanium material. And that is still true for the Air Titanium collection. This is to make the design always new and more innovative.

The journey of Lindberg

Aarhus Museum's Rainbow Pavilion in Denmark, sample of modern Danish design
Aarhus Museum’s Rainbow Pavilion in Denmark, sample of modern Danish design

Lindberg has set up itself as an international eyewear empire renowned worldwide for its class and exceptional quality. Undeniably, it has successfully established itself as a luxury eyewear. As a matter of fact, they craft magnificent and trendy glasses with unique style and unparalleled comfort.

Lindberg Strip 3p 2449
Lindberg Strip 3p 2449

The brand follows the philosophy of providing eyewear with “discreet, classic elegance, and carefully considered simplicity”. To demonstrate, just get a hold of a pair of the Lindberg frames. As you do, you’ll know that they are beautifully crafted to offer the wearer optimum experience. The frames by Lindberg are a pure eyewear masterpiece that defines its sleek yet elegant design. Even more, the Lindberg Precious collection is made with the best materials.

The brand uses high-grade and sourced titanium, acetate, platinum, gold, diamonds, and animal horn. In particular, titanium is used to enable maximum visual impact alongside durability. Without reservation, Lindberg puts quality first. This strategy has ensured the brand as one of the most preferable and luxurious eyewear in the world.

The vision of trendy glasses

The Danish Queen Margrethe pays a visit to a Lindberg exhibit
The Danish Queen Margrethe pays a visit to a Lindberg exhibit

Lindberg eyeglasses follow the vision of Poul-Journ, who made the frames feather-light and provided a balanced style. Correspondingly, the wearers and admirers of Lindberg eyewear claim that the brand offers a traditionalist optical design.

One of the reasons why Lindberg is so famous is that their frames have no mechanics insight. This fact gives to each frame a sleek look. Evidently, today almost everyone looks to buy luxury eyewear to have a unique style statement.

Lindberg Strip 3p 2434
Lindberg Strip 3p 2434

Surely Lindberg is one such brand. It originated from a small family workshop in Denmark. And it that marked itself up to fashion magazines’ pages with its Danish styled design and absolutely elegant eyewear experience.

Today Henrik Lindberg is the managing director of the company
Today Henrik Lindberg is the CEO of the company

According to the former architect for the brand, Henrik Lindberg – ”A person should be able to wear frames from early morning to evening and forget they had them on”. Certainly the brand focuses on providing such type of comfort to its wearer. Today Henrik is the CEO. And he has upheld the legacy by maintaining timeless designs with an innovative attention to detail.

Form and function with fashionable spectacles

Lindberg Air Gillian
Lindberg Air Gillian

The wearer can easily notice the hinge in Lindberg eyewear ‘Air Titanium’ collection. The brand intended to focus on function instead of hiding it in the frame’s interior. The engineers at Lindberg never used a single screw in the frames as they could easily fall out.

The brand ensures that the design they made is that which people can comfortably wear all day. The opticians of the company individually adjusted the glasses based on the shape of customers’ faces. Something that makes Lindberg truly unique is that they allow their customers to select their shapes and colours.

Lindberg Strip 9609
Lindberg Strip 9609

Lindberg continuously puts its efforts by implementing its designs and techniques in its formations. Mainly the customers who are quite concerned about their appearance and already own trendy glasses prefer Lindberg fashionable spectacles. The brand has always worked on the ideology of never compromising with the materials choice and pursuit of details to maintain this family brand’s culture.

The continuous innovation of Lindberg

Lindberg manufacturing in Aarhus, Denmark
Lindberg manufacturing in Aarhus, Denmark

In an interview by VOGUE in 2020, Henrik Lindberg said that the brand has been pioneering its innovative titanium frames for more than 35 years. This brand has reached new heights also with the contribution of Poul-Journ Lindberg. The latter never made a compromise in the choices of material they used for making each pair of glasses. He used to wear glasses himself but was unsatisfied with what they were offering.

Poul-Journ invested more time and money to create glasses that will be unique, something with a Danish touch that will provide all-day comfort to its customers. Henrik Lindberg assisted his father in his vision. And he continued the idea of delivering the eyewear with utmost perfection.

Henrik Lindberg helped his father Poul-Journ in the journey to success
Henrik Lindberg helped his father Poul-Journ in the journey to success

The fact that this brand is unique lies in its creation. Lindberg used titanium without resorting to welding from the very beginning. With the introduction of their latest collection, Lindberg promises to deliver absolute comfort, class and clarity in their eyewear.

Lindberg continuously pushes its limits. And the goal does not change. It is to craft the next generation of trendy glasses by using high-quality materials and integrating them with technical innovation. The brand believes in tailor-made eyewear to provide the user with an ultimate fit and one of a kind look. And it stands tall in this crisp competition of eyewear. That is because they stayed true to their authentic design strategy. As Henrik Lindberg stated, they stayed true to their DNA.

The brand’s desire to push the limits of technology and high-quality materials has maintained its authenticity to date. They are focused on delivering their latest development with technical solutions in designer spectacles.

Ethics and morals

With the market of designer spectacles becoming saturated, Lindberg is practicing basic ethics and morals to provide fashionable glasses to all people. They introduced the customization concept in their glasses due to this very reason. The brand believes that every person requires a pair of eyewear suitable to their face.

A keen interest in design is a common characteristic of Lindberg customers
A keen interest in design is a common characteristic of Lindberg customers

Henrik Lindberg once told in an interview that their success lies in customers that have an interest in the design. Obviously, the eyewear fit comfortably with correct nose pads in each pair of frames. Markedly, the nose feels comfortable to the greatest extent. In addition, the eyewear gets strength and durability from its external temples.

Conclusion

Lindberg Strip 3p 2410
Lindberg Strip 3p 2410

If you are looking for trendy glasses, and you are willing to try something new, unique and something Danish, the Lindberg eyewear collection is for you. The frames by the brand are very beautiful and engineered with precision and quality. The brand claims to deliver a unique visual experience that no other offers while maintaining its luxury.

If you are looking for a Lindberg eyewear collection anywhere in Singapore, look out for Visio Optical. When it comes to offering the premium eyewear collection in the region, think none other than Visio Optical. They are the ones that provide fashionable spectacles in various eyewear collections from all over the world. They have experienced optometrists and opticians that will assist you in finding the most suitable frames and lenses.

If you are in Singapore and you are looking for glasses that look and feel great, check out Lindberg at Visio Optical. And don’t forged to BOOK YOUR APPOINTMENT with us today.

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