Fendi

Fendi sunglasses: The history

The history of Fendi sunglasses starts 1918, when Fendi was founded as a fur and leather specialist. The Italian brand Fendi secured its global iconic status in 1925 when the first Fendi shop opened in the heart of Rome by Adele and Edoardo Fendi.

Today

Today Fendi sunglasses are synonymous with ‘top fashion’. In 2007, the world of fashion was mesmerized by the Fendi’s show on the Great Wall. Showcasing Karl Lagerfeld and Silvia Venturini’s latest fashions, 88 models from Asia and across the world descended down a catwalk of more than 85 meters and showcased eastern and western looks to more than 500 guests, media and VIPS including Thandie Newton, Kate Bosworth and Zhang Ziyi.

Fendi fashion show at Great Wall
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Fendi’s sunglasses for women run from softly feminine to openly bold. Colour is used freely, and the logo can appear anywhere from a discreet mark on the temple to a motif worked into the front of the frame. Which reading suits you is largely a question of scale and proportion, and that is settled with the frame on your face rather than on a screen.

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From a status symbol to a fashion phenomenon, Fendi has changed under the successive guidance of Edoardo Fendi’s five daughters, and Karl Lagerfeld since 1965. The innate sense of curiosity transforms Fendi eyewear into highly desirable, refined accessories.

Fendi fashion: luxury quality materials

Fendi eyewear is characterized by elegant and unexpected designs, unusual combination of materials and treatments, and creativity in both form and character. Known for its use of color and unique color contrasts, Fendi uses these elements to enrich and enhance the features of the frames.

Judging a pair of Fendi sunglasses on the face

Sunglasses are harder to choose than optical frames, because the lens is large enough to change the shape of a face on its own. Look first at the width of the front against the width of your face: a sun frame that sits wider than the temples looks deliberate, one that sits narrower looks borrowed. Then look at depth — how much of the cheekbone the lens reaches, and whether it clears the brow. Many sun frames are built around a higher bridge profile, and how the bridge sits is what decides whether a frame stays where you put it or slides down and rests on the cheeks.

Visio Optical is an independent, fitting-led boutique optician in Holland Village, Singapore. The best way to choose a frame is to try it in person; photographs are useful for inspiration, but fit, proportion and comfort can only really be judged when you put a frame on. A large sun lens catches light differently at every angle, and the half hour spent turning your head in front of a mirror tells you more than any product photograph.

Fendi glasses, prescription sun lenses and after-care

A Fendi sun frame can be glazed with prescription lenses; the page on prescription sunglasses sets out how that is done and what the curve of a wrapped front means for the lens inside it. If it is the optical frames rather than the sun range you are looking for, they are set out on the Fendi spectacles page, and the wider sunglasses collection sits alongside it.

Frames that are worn daily in strong sun eventually need attention — a loosened hinge, a temple that has splayed, a nose pad past its best. Repair and servicing covers that side of things.

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