We love Masunaga: Glasses of the finest craftmanship

Masunaga Gms 196t
Masunaga Gms 196t

Masunaga glasses are one of a kind, for many reasons. Eyewear has become one of the most popular accessories over the years. Certainly people are not afraid to experiment with different frame shapes, sizes, and colors. In fact, glasses are an important part of our style.

Masunaga Gms 106 29
Masunaga Gms 106 29

At Visio Optical, we like to provide customers with many options. So, we source products of great quality from all over the world. And we love Masunaga glasses a lot, because they combine luxury with quality.

Masunaga Gms 065 23 Demi
Masunaga Gms 065 23 Demi

Here’s a brief introduction to this Japanese brand that will help you realize just what makes it so special.

Details of the bridge
Details of the bridge

A Century-Old Legacy

A century-old legacy
A century-old legacy

Masunaga traces its origins back to 1905. That is when Masunaga Gozaemon established his company in Fukui. He brought in expert craftsmen from Tokyo and Osaka to Fukui. He did it to advantage of resources naturally available in the region.

Moving the eyewear business from Tokyo and Osaka to Fukui
Moving the eyewear business from Tokyo and Osaka to Fukui

Fukui is currently one of the leading producers of optical frames. It stands toe-to-toe with China and Italy when it comes to production numbers. This region produces almost 97% of all spectacles that are from Japan.

Fukui is a leading region in Japan for the production of optical frames
Fukui is a leading region in Japan for the production of optical frames

Masunaga has earned its reputation for quality. However, it didn’t start as a premium eyewear manufacturer all those years ago. Initially the market regarded the company as a third-rate brand selling poor-quality products.

Working in a spectacles factory in 1905
Working in a spectacles factory in 1905

Fortunately, Masunaga was a savvy businessman. He understood how to motivate his craftsmen. He established a guild-like system where craftsmen should start their own business and still be under the umbrella of his brand.

Masunaga Gms 103c
Masunaga Gms 103c

This encouraged people to polish their craft and focus on making the best possible product. Masunaga Gozaemon laid the foundation for the eyewear industry in Fukui. He also encouraged other Japanese manufacturers to set up shop there as well.

The expansion of Masunaga heritage

Masunaga Gms 071 24 Grey
Masunaga Gms 071 24 Grey

Within a few years, the Masunaga brand elevated its game until it started receiving awards for design and quality. Its first award came in 1911 where it won the National Manufacturing Trade Exhibition Gold Medal. Several other awards followed. The brand grew and brought more experts into their fold.

Masunaga Ka 717 01 Blue
Masunaga Ka 717 01 Blue

Masunaga has evolved so much in quality and design that it now wins an award almost every year. The brand has won the Silmo d’Or, (the French Oscars of the eyewear industry) three times to date. And it is likely to win more awards down the line.

What Makes Masunaga Glasses Special?

Masunaga Radio City 39
Masunaga Radio City 39

Masunaga eyewear stands apart from other products because it is manufactured under strict quality control standards. The brand has a strong design philosophy and some of the best craftsmen in the industry working on the design. Here’s a look at some things that make this brand special.

We Love Masunaga: Glasses Of The Finest Craftmanship
Masunaga Gms 071 13 Demi

Masunaga glasses are crafted through up to 200 unique processes. Most companies don’t handle all of these processes in-house. They delegate a lot to third-party contractors. Masunaga is the only brand in Japan that handles all of the 200 processes in-house. As a result, Masunaga controls every aspect of the quality of its products. Therefore, the brand can maintain consistency and provide consumers the kind of products they have come to expect. In other words, Masunaga monitors every process carefully to ensure there are no lapses, and all products live up to Masunaga’s high standards.

The benefits of doing it all in house

Fine craftmanship, handmade in Japan
Fine craftmanship, handmade in Japan

An integrated production approach allows the brand to maintain consistency in all aspects of production ranging from quality to design. If the designs come up with a new frame style, the manufacturing unit develops a unique mold in-house for it. This allows the company to correct mistakes almost immediately because they don’t need to go through a third-party manufacturer to remake molds.

Fine craftmanship, handmade in Japan
Fine craftmanship, handmade in Japan

Masunaga combines traditional Japanese craftsmanship with modern technology. They’re not afraid to experiment while still maintaining the quality standards customers expect. For example, a recently introduced frame is made from a combination of beta-titanium and 18 karats gold with bamboo rims. The combination of materials looks unique and is very durable.

Masunaga Ka 717 63 Pink
Masunaga Ka 717 63 Pink

The brand uses high-quality materials for their frames. Many products are made from Japanese acetate, which is known to be one of the best in the world. Reliable producers provide the raw materials to maintain product quality.

The details: engraving of the temple core
The details: engraving of the temple core

Masunaga has over 100 years of experience in this industry and it shows in their frame offerings. This company has its roots in the traditional Japanese craftmanship and artistry but it isn’t afraid to explore new avenues.

A Wide Range of Products

Masunaga Mp 717 81-19
Masunaga Mp 717 81-19

Companies that handle all 200 processes in-house have very limited production capacity. On the other hand, Masunaga is an exception to this rule and it offers a versatile collection of glasses. Here’s a look at some of the options available to you:

  • Frame Design – Different people prefer different types of frame forms. For example, some people like the more traditional and formal appearance of square frames. Other people are bold enough to rock a pair of cat’s eye frames. Masunaga offers square, round, Boston, aviator, butterfly, and cat’s eye frames. You can choose what suits your facial shape and size. You can have multiple glasses for different occasions.
  • Materials – This company isn’t afraid to experiment with different materials. All of their frames are made from acetate, the finest metals, or a combination of the two. Many frames have superior metals such as titanium, and also precious metals like gold or silver. These metals add a touch of luxury to all of their products.
Masunaga Mp 717 81-19
Masunaga Mp 717 81-19

The brand has collaborated with designers like Kenzo Takada to introduce different collections. If you want to make a style statement or are on the hunt for something unique, consider products from their Kenzo collection. Certainly, you will find something interesting in this catalog.

Masunaga glasses in Singapore

Masunaga Mp 717 81-19
Masunaga Mp 717 81-19

At Visio Optical, we have one of the widest range of Masunaga glasses in Singapore. Most importantly, you can easily find something that suits your tastes and preferences in our store. In conclusion, if you’re looking for high-quality and stylish eyewear, the Masunaga brand one of the best choices available in the market today. LEARN MORE

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