Eyewear has become one of the most popular accessories over the years. Certainly people are not afraid to experiment with different frame shapes, sizes, and colors. In fact, glasses are an important part of our style.
At Visio Optical, we like to provide customers with many options. So, we source products of great quality from all over the world. And we love Masunaga glasses a lot, because they combine luxury with quality.
Here’s a brief introduction to this Japanese brand that will help you realize just what makes it so special.
A Century-Old Legacy
Masunaga traces its origins back to 1905. That is when Masunaga Gozaemon established his company in Fukui. He brought in expert craftsmen from Tokyo and Osaka to Fukui. He did it to advantage of resources naturally available in the region.
Fukui is currently one of the leading producers of optical frames. It stands toe-to-toe with China and Italy when it comes to production numbers. This region produces almost 97% of all spectacles that are from Japan.
Masunaga has earned its reputation for quality. However, it didn’t start as a premium eyewear manufacturer all those years ago. Initially the market regarded the company as a third-rate brand selling poor-quality products.
Fortunately, Masunaga was a savvy businessman. He understood how to motivate his craftsmen. He established a guild-like system where craftsmen should start their own business and still be under the umbrella of his brand.
This encouraged people to polish their craft and focus on making the best possible product. Masunaga Gozaemon laid the foundation for the eyewear industry in Fukui. He also encouraged other Japanese manufacturers to set up shop there as well.
The expansion of Masunaga heritage
Within a few years, the Masunaga brand elevated its game until it started receiving awards for design and quality. Its first award came in 1911 where it won the National Manufacturing Trade Exhibition Gold Medal. Several other awards followed. The brand grew and brought more experts into their fold.
Masunaga has evolved so much in quality and design that it now wins an award almost every year. The brand has won the Silmo d’Or, (the French Oscars of the eyewear industry) three times to date. And it is likely to win more awards down the line.
What Makes Masunaga Glasses Special?
Masunaga eyewear stands apart from other products because it is manufactured under strict quality control standards. The brand has a strong design philosophy and some of the best craftsmen in the industry working on the design. Here’s a look at some things that make this brand special.
Masunaga glasses are crafted through up to 200 unique processes. Most companies don’t handle all of these processes in-house. They delegate a lot to third-party contractors. Masunaga is the only brand in Japan that handles all of the 200 processes in-house. As a result, Masunaga controls every aspect of the quality of its products. Therefore, the brand can maintain consistency and provide consumers the kind of products they have come to expect. In other words, Masunaga monitors every process carefully to ensure there are no lapses, and all products live up to Masunaga’s high standards.
The benefits of doing it all in house
An integrated production approach allows the brand to maintain consistency in all aspects of production ranging from quality to design. If the designs come up with a new frame style, the manufacturing unit develops a unique mold in-house for it. This allows the company to correct mistakes almost immediately because they don’t need to go through a third-party manufacturer to remake molds.
Masunaga combines traditional Japanese craftsmanship with modern technology. They’re not afraid to experiment while still maintaining the quality standards customers expect. For example, a recently introduced frame is made from a combination of beta-titanium and 18 karats gold with bamboo rims. The combination of materials looks unique and is very durable.
The brand uses high-quality materials for their frames. Many products are made from Japanese acetate, which is known to be one of the best in the world. Reliable producers provide the raw materials to maintain product quality.
Masunaga has over 100 years of experience in this industry and it shows in their frame offerings. This company has its roots in the traditional Japanese craftmanship and artistry but it isn’t afraid to explore new avenues.
A Wide Range of Products
Companies that handle all 200 processes in-house have very limited production capacity. On the other hand, Masunaga is an exception to this rule and it offers a versatile collection of glasses. Here’s a look at some of the options available to you:
- Frame Design – Different people prefer different types of frame forms. For example, some people like the more traditional and formal appearance of square frames. Other people are bold enough to rock a pair of cat’s eye frames. Masunaga offers square, round, Boston, aviator, butterfly, and cat’s eye frames. You can choose what suits your facial shape and size. You can have multiple glasses for different occasions.
- Materials – This company isn’t afraid to experiment with different materials. All of their frames are made from acetate, the finest metals, or a combination of the two. Many frames have superior metals such as titanium, and also precious metals like gold or silver. These metals add a touch of luxury to all of their products.
The brand has collaborated with designers like Kenzo Takada to introduce different collections. If you want to make a style statement or are on the hunt for something unique, consider products from their Kenzo collection. Certainly, you will find something interesting in this catalog.
Masunaga glasses in Singapore
At Visio Optical, we have one of the widest range of Masunaga glasses in Singapore. Most importantly, you can easily find something that suits your tastes and preferences in our store. In conclusion, if you’re looking for high-quality and stylish eyewear, the Masunaga brand one of the best choices available in the market today.