Introduction
SwissFlex glasses come from Switzerland, and they are famous because they are extremely lightweight frames. SwissFlex glasses offer the best wearing comfort in every respect. The unequaled comfort provided by this eyewear is primarily based on the fitting options, its modular frame system, and the innovation of Swiss high-tech.
The fashionable spectacles by SwissFlex are famous because of its purely innovative and highly customizable design. The modular frame system comes with numerous parts and is available in various colors. You can mix and match the colors together for endless combinations. The advanced polymer of these frames gives extra comfort to the wearer.
The beginning of SwissFlex
Markus Caviezel is the brain behind launching this eyewear collection in the market for the first time. In 1996 in the eyewear market there was a trend of frames with interchangeable and exchangeable parts. For example, there were frames that offered interchangeable temples of different colors, or even interchangeable front piece.
That was the time when Markus Caviezel and Wilhelm Anger were looking for something. And from the beginning, they also wanted a product that they could produce in Switzerland. Indeed this could have been quite a challenge, considering that Switzerland did not have a long tradition in the making of eyewear.
Picking up this challenge, Caviezel and Anger invented a novel modular system. This new eyewear system employed a high-tech polymer material. The duo focused working on providing maximum comfort for the wearer.
Indeed, the first models were extremely light, which made them different from other brands. In this way, SwissFlex set itself up as a small company with great potential and great products.
The grow: quality and word of mouth
In the beginning SwissFlex did not have the resources to promote its brand and distribute its products. It took some time to get recognized. The marketing and branding of the product always came secondary. It was a lot by word of mouth that SwissFlex established itself as a successful eyewear brand.
From its very beginning, the company has focused on the quality of the product and, as a result, also on the wearer’s comfort. A key point in the production of SwissFlex glasses is the special type of plastic material that they employ. In fact, the high-density polymer of the frames is extremely durable and is also impact resistant.
Quality of the material and design
The experts at the company used microcrystalline polyamide. This is a high-performance plastic material that blends adaptability with flexibility. SwissFlex uses highly elastic thermoplastic temple tips that are heat sanitized and mould to the shape of the face. Some of the common problems with the other eyewear include pressure on the nose, skin irritations, and slippage. SwissFlex eyewear overcomes all these issues.
The SwissFlex Classic model has a very unique lens mounting system. With this system, fixing pins lock the lenses to the frame in their final position. Then the pins are melted, which prevents twisting and ensures stability. This streamlined system secures the frame to the lenses without any glue or screws.
SwissFlex glasses are available in solid frame colors, and you also get an option to choose custom colors of frame pins to add to your frame. There are various lens shapes, and one can choose from the different nose pads for the perfect custom fit. SwissFlex thrives on providing the utmost comfort to its wearer.
The SwissFlex innovation: hipo-allergenic polymer and modularity
You might think that SwissFlex uses some common kind of plastic material. But do not let it fool you. The material of these frames is a special high-density and hypo-allergenic polymer. It is very durable, and it is even replaceable. In fact, each piece of a SwissFlex frame is replaceable and is directly available from the supplier.
Therefore, you do not need to worry if the warranty of your eyewear is over. If you want, you can still replace the individual parts of the frame anytime, as needed. And this is one of the most wonderful things about this brand.
The collections by SwissFlex
In 1998, SwissFlex introduced its first, novel high-density polymer eyewear. That was “Eyephorics”. Eyephorics was thin, light, and a first of its kind. As there were doubts regarding the frame quality, in the very beginning it received unfavourable reviews in trade magazines.
However, with more information at hand, and with training and education of opticians and lens technicians, it became clear that SwissFlex frames were top quality.
In 1999, SwissFlex promoted again the same Eyephorics collection. But this time, it received positive feedback. Among experts and with the public, this collection became a favourite. And it was referred to as the rimless eyewear trendsetter.
After the presentation of SwissFlex Eyephorics in 1999, it instantly became popular in other countries. Initially, the company distributed Eyephorics in six countries, and soon received appreciation from customers across the nations.
Introduction of more SwissFlex collections
In 2000, SwissFlex introduced full-rim frames with a very high level of comfort for the wearer. The new SwissFlex glasses consisted of a patented stretchable high-density polymer material that automatically adapted to the shape of the lens.
By this time, the distributors were trained and equipped with CNC machines.
In 2004 SwissFlex launched a new product that caused a lot of stirs. It was the SwissFlex Classic. And indeed, it became the bestseller and a true “classic” among the SwissFlex collections. SwissFlex Classic came with a wide range of lens designs and color options. That led it to become the worldwide bestseller in the rimless range of SwissFlex.
The SwissFlex Classic is an all-time favorite by many people. It is available in more than 20 colors. And since it is rimless, the possibilities for the lens shape are virtually limitless. Whether you want cat eye glasses, or rectangular or square shape, or round, big or small, anything is possible at Visio Optical!
In 2005 the company grew tremendously, and SwissFlex established a new organization, under the name of Eye-Systems. By then, the brand reached out to 20 countries with its eyewear.
Introduction of SwissFlex for Kids
In 2006 SwissFlex introduced their SwissFlex Loop system, which fits the eyecare needs of children. And in fact, it also goes under the name “SwissFlex for Kids”. Like the SwissFlex Classic, also SwissFlex for Kids is a bestseller.
SwissFlex for Kids truly deserves its success. It has many elements that make it a great choice for kids. Like any SwissFlex frame, it does not have any screws or metal pieces. In this way, parents can count on high level of safety.
SwissFlex for Kids comes in a wide range of lens shapes. And also with many options of child-friendly colors. And of course, it is extremely light and comfortable to wear. As for any other SwissFlex glasses, also SwissFlex for Kids makes use of special ergonomic nose pads and endpieces. Lastly, its high-density plastic material is very durable, even with young and active children.
In 2007, the trend moved towards more succinct frames in the rimless collection. The brand offered sporty rimless frames in polished and matt finishes. In the same year 2007, SwissFlex also bagged the prestigious Red-Dot Award for its outstanding product design.
By the year 2009, 15000 shops were open worldwide as SwissFlex resellers.
The latest: SwissFlex Contur
Skipping to the year 2015, the brand focused on expanding its rimless design. The SwissFlex Contur develops the concept of the popular SwissFlex Classic, and it adds a unique rim. In this way, it looks like a full rimmed frame, with the benefits of lightness and flexibility of the original rimless frame.
SwissFlex does not launch a new collection every year. So the launch of SwissFlex Contur was extremely welcome among the followers of this brand. For the SwissFlex Contur, the company worked on redesigning the timeless SwissFlex Classic models with regard to the new shapes and colors, and new fitting elements. Namely, the Contur features a slim rim around the lenses, with a color to match the other elements of the frame: the temples and bridge.
20 years and growing
In 2018, the brand completed its 20 years in the eyewear industry. Indeed, it was a remarkable journey from a small company to an established brand worldwide. In 2020, the brand launched its protection collection, a modular face, and eyeshield that provides gut protection against droplet contamination for eyes, nose, and mouth.
Verdict: we highly recommend SwissFlex!
The journey of the SwissFlex in the eyewear industry is just fascinating. The slow and gradual efforts to change the eyewear industry just revolutionized the types of frames that came into the market.
SwissFlex has always prioritized making the most comfortable glasses anyone can get. Their dedication and hard work made them one of the most reputed brands in the world. Currently, SwissFlex spectacles are available in more than 50 countries around the world. They are available in a wide range of models and colors.
The timeless and compact design of SwissFlex is tailored to a specific person’s needs.
If you are looking for SwissFlex glasses in Singapore, get in touch with Visio Optical. We are a highly reputable spectacles shop, and you can trust us with your eyecare needs.
We will be happy to show you the SwissFlex collections. And will assist you with the selection of your lenses, whether you are looking for progressive lenses, or blue light glasses, or Transitions lenses, or any kind of lenses that fits your needs!
If you do not want to compromise on your comfort and want something special, we can offer SwissFlex to you. Grab your SwissFlex with premium lenses today by contacting Visio Optical. And don’t forget to BOOK YOUR APPOINTMENT with us today.
