MAD-IN-ITALY spectacles: The history
Founded in Italy and bringing over 30 years of optical experience to its collection, MAD-IN-ITALY spectacles are based in the heart of the eyeglass district in Northeastern Italy. MAD-IN-ITALY possesses the master craftsmanship developed in the area and local resources to guarantee authentic Italian artisanal quality products.
MAD-IN-ITALY eyewear represents both the playful and serious sides of Italian design, as captured in their slogan “the madness of being oneself”.
MAD-IN-ITALY uses colors that are relatively gender neutral and shapes that challenge traditional stereotypical norms. MAD-IN-ITALY uses a range of materials to create what some call true works of art, and unique styles for both men and women.
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MAD-IN-ITALY eyewear eliminated the “e” from the traditional phrase “Made in Italy”, to express the entirely Italian MAD creativity of this brand.
More than anything else, MAD-IN-ITALY spectacles are about innovation.
MAD-IN-ITALY eyewear uses a range of materials to create true works of art, and unique styles for both men and women.