agnes b. spectacles: The history
agnes b. spectacles are designed by the French fashion designer agnes b.. She is known for her (self-named) international brand, agnes b.. The first agnes b. shop was opened in Paris in 1976. From the beginning, agnes b. developed a style that was subtle, chic and casual all at once, which helped to turn the Parisian into a fashion icon.
In 2006 the brand agnes b. celebrated its 30th birthday at the Olympia in Paris. Patti Smith, a very close friend of the designer agnes b. was among the invited guests. Indeed, agnes b. is very passionate about music which is for her “a real mythology for the young people”. In fact, music influences how young people relate to new fashion trends, including eyewear.
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agnès b. produces spectacles that reflect the spirit of the age that can easily adapt to every personality and can be worn for a very long time.
A family enterprise, a civic enterprise, agnès b. tries as much as possible to keep her production in France.
The brand famously lacks advertising (Wikipedia). agnès b. has never advertised in the traditional methods. Instead, it has supported film projects, art exhibitions, book launches, young artists, musicians.