Matsuda: Luxury eyewear made in Japan by master craftsmen

by Visio Optical

Matsuda luxury eyewear is not your ordinary, everyday commodity. This Japanese eyeglasses and sunglasses wear company has been manufacturing some true piece of luxury in the world of eyewear that is very remarkable.

Matsuda eyewear: some true piece of luxury
Matsuda eyewear: some true piece of luxury

We were so impressed by the attention to detail in these eyeglasses, that we had to find out more about this company. And we are very proud that Matsuda eyewear is now available in Singapore at Visio Optical.

Attention to detail
Attention to detail

The history

The story begins with Mitsuhiro Matsuda, and his idea to build the Matsuda brand in 1967. It all started in the heart of Japan, Tokyo, and since its inception, it has become one of the most celebrated Japanese eyewear fashion designers.

The story begins with Mitsuhiro Matsuda in 1967
The story begins with Mitsuhiro Matsuda in 1967

Certainly, the world of eyewear keeps changing rapidly. As a result, the global eyewear market continues to shift, and it has become more difficult to compete. With higher-quality materials and craftsmanship becoming the norm, premium eyewear has become a necessity, not an expensive luxury. And that is where Matsuda excels.

High-quality materials and craftsmanship become the norm
High-quality materials and craftsmanship become the norm

By the year 1996, there were already 500 Matsuda stores worldwide. And when Matsuda debuted its first pair of sunglasses, it was an immediate hit with the fashion community. Its designs and craftsmanship continue to set it apart from the crowd. Still, with each season, Matsuda crafts a new pair of glasses, which are handmade in the company’s headquarters. Moreover, only few craftsmen are in charge of the whole process.

Only few craftsmen are in charge of the whole process
Only few craftsmen are in charge of the whole process

The concept

Mr. Matsuda is regarded as being the first designer to integrate architecture and fashion. In fact, in his creations, the old world blends with the new in the foundation of a new and innovative stylish design. Specifically, it features beautiful Japanese acetate and premium titanium that together form a timeless beauty.

Timeless beauty
Timeless beauty

When a luxury pair of eyeglasses is done right, it is truly a piece of art unto itself. It is pleasing both to the eye as it is to the hand, and it represents over 50 years of design history and true Japanese heritage.

True Japanese heritage
True Japanese heritage

Matsuda designs are evocative and capture the beauty of the passage of time and the deep connection with the past and the place. His designs are transformed by his personal style.

A truly successful designer

In the eyewear industry, success is measured by volume, but it’s often also measured by quality. And luxury eyewear doesn’t just mean a pair of designer glasses. It is also about craftsmanship and a superior product experience.

Luxury eyewear is about craftsmanship
Luxury eyewear is about craftsmanship

This is generally true for many products. But it is especially true for eyewear because of the level of care and attention to detail that goes into each pair of Matsuda luxury eyewear.

Great care and attention to detail go into each pair of Matsuda
Great care and attention to detail go into each pair of Matsuda
A unique take on Japanese traditions
A unique take on Japanese traditions

And indeed, Matsuda success is based on two factors. The first factor is a unique take on the traditional Japanese approach to eyeglasses. Most brands in Japan focus on one or two details in the eyeglasses, to characterise themselves and use those details as a badge of distinction.

But for Matsuda, each component in the eyeglasses is an occasion to differentiate from others. Hence, that means utmost attention to every element of the frame.

Each component is an occasion to differentiate
Each component is an occasion to differentiate

The second factor to Matsuda success? The brand itself, its recognition, and the fact that it caters to people who desire fashion.

The Matsuda brand caters to people who desire fashion
The Matsuda brand caters to people who desire fashion

Who wears Matsuda?

Matsuda is for people who love design, uniqueness, refinement and quality. It is both for the fashion lover and for the eyewear collector. Certainly, this is a brand with many passionate followers.

Matsuda has many passionate followers
Matsuda has many passionate followers

At the same time, many celebrities wear Matsuda, including Brad Pitt, Paul Shaffer, and Amanda Seyfried. Also, many famous actors flaunted Matsuda eyewear in blockbuster movies. For example, here are a few movies where you can spot a Matsuda:

  • Linda Hamilton wears Matsuda 2809H in the film Terminator 2: Judgment Day (1991)
  • Al Pacino wears Matsuda M2808H in the movie Scent of a Woman (1992)
  • Robert Downey Junior wears a pair of Matsuda M3023 in the movie IronMan 3 (2013)
  • Evan Peters wears Matsuda M3030 in X-Men Apocalypse (2016)
  • Jamie Foxx wears a pair of Matsuda M3023 in the movie Baby Driver (2017)
  • Kieran Culkin wears Matsuda 2859H in the movie Succession (2018)
  • Chris Hemsworth wears Matsuda M3040 in the movie Extraction (2020)

Why you should wear Matsuda luxury eyewear

Luxury eyewear is a very subjective and emotional topic. And at Visio Optical, we are very passionate about the products we sell. We believe in the power of luxury eyewear to boost confidence and self-image. Yet, eyewear is one of those clothing items that people often overlook but is just as important as the clothes you wear under your dress or slacks.

Luxury eyewear is a very subjective and emotional topic
Luxury eyewear is a very subjective and emotional topic

Likewise, eyewear is an investment that can last for years. It is important to purchase quality glasses that are durable and you can wear for long periods of time. And it should look beautiful when you wear it. Matsuda luxury eyewear is exactly this!

Matsuda eyewear does not need to pair with higher-end suit to receive appreciation
Matsuda eyewear does not need to pair with higher-end suit to receive appreciation

This eyewear is the clothing item of choice for those who care about what they wear. While other clothing items serve as a basic wardrobe staple, Matsuda is an apparel item that is valuable on its own. It is highly noticeable. And Matsuda does not even need to pair with higher-end suit, shirt, or pair of shoes, to receive the appreciation that it deserves.

Get Matsuda eyewear today at Visio Optical

Matsuda eyewear is available at Visio Optical. Our collection of luxury designer Japanese eyewear is large and has the latest designs. If you want to find a new, fashionable, modern and elegant Matsuda eyewear in Singapore, don’t think twice. It will give you a great new look and make you feel confident about wearing what you want.

Matsuda eyewear is available at Visio Optical
Matsuda eyewear is available at Visio Optical

We also offer a full range of lenses for all of your needs. Our range of lenses includes reading and computer lenses, progressive lenses, bifocals, driving lenses, blue light blocking lenses and Transitions lenses.

Do you want full UV protection? Do you worry about harmful blue light? You don’t know which eyeglasses best suit your face? Have your vision needs met by Visio Optical!

Do not compromise on your looks and vision. Get in touch with Visio Optical for your next pair of Matsuda eyewear. And don’t forget to BOOK YOUR APPOINTMENT with us today.

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