Introduction
ic! berlin is a German eyewear company that makes very trendy spectacles, and it is based in Berlin. It came into existence in 1996 as ic! brille, which is now famous as ic! berlin. The company was founded by Ralph Anderl in 1996 with a plan to produce original handcrafted spectacles. In that year, Ralph joined an alliance with Philipp Haffmans and Harald Gottschling.
The founders had no optical background, business education, or experience to compete in a market with a completely raw perspective. As they could not sell their idea, they founded HGO Gesellschaft to produce and market under the brand ic! brille that is pronounced as ‘I See Brille’.
History of ic! berlin trendy spectacles
Each partner of the company played an essential role in the launch of ic! berlin. Philipp Haffmans and Harald Gottschling took design and production of ic! berlin in their hands, whereas Ralph took care of finance, distribution, and organization.
The first pair of sunglasses produced by the company was named ‘Jack’ in the year 1996. The design of this model included a single aluminum sheet that weighed around 20 grams. The first-of-its-kind screwless hinge changed glasses’ perception.
Initially, they made only 50 pieces of the sunglasses. And to effectively promote their trendy spectacles, Ralph took the support of 2 prominent German actors of that time, Corinna Harfouch and Peter Lohmeyer, to advertise for their brand.
Early days of ic! berlin
In the year late 1997, ic! Brille became ic! berlin. It was started in a small apartment with a shopfront in Max-Beer-Straße in berlin. ic! berlin quickly expanded to its nearby apartments before moving to nearby Backfabrik in 2005.
To this date, the shop is still situated in Max-Beer-Straße. Anderl even rode his bike all over Berlin to showcase their creative vision. He used to visit potential clients to show his product samples.
The founders used this same strategy in 1997 at the Optika optical fair in Cologne, and after that at Mido in Milan in the year 1998. Anderl used to walk around the exhibition centers wearing a trench coat that was full of ic! berlin samples.
They created a great buzz in Milan, after which the company officially received a small stand to showcase their work of art in Silmo, Paris. The brand also received the prestigious Silmo D’Or award, which recognizes optical products’ creativity for design, innovation, and technology. After that, ic! berlin grabbed three wins at Silmo in 1998, 2008, and 2011.
The trio split in the year 2003, with Anderl remaining the sole manager of ic! berlin. Under the vision of Anderl, ic! berlin also expanded in fashion by launching jeans and collaborating with other renowned fashion designers and fashion labels.
ic! berlin today
Today ic! berlin has set itself up as a luxury trendy spectacles brand with subsidiaries in Berlin, New York, and Tokyo. The brand now sells in more than 60 countries worldwide and has over 180 employees. Now ic! berlin has moved to a more extensive facility in the Marzahn-Hellersdorf district of berlin. For more efficient productivity, the brand creates the design, production, sales, marketing, dispatch, and service all under one roof.
Why are screwless hinges a better choice?
ic! berlin is famous for its handcrafted eyewear, which makes this brand distinguish from others. The frames are available in plenty of shapes that you can choose from. But equally important in the success of this brand is a very unique feauture of these frames, and that is the screwless hinges.
The brand makes hand-finished piece by piece to eliminate any screws, welds, or glue while constructing their designs. There is no need to use specialized tool used to dismantle or re-build an ic! berlin frame. The frame and it can be put together in a matter of seconds.
The eyewear made by the company is virtually indestructible. These are handcrafted by the best in business. If you are the one who wishes to have a pair of fashionable and designer spectacle frames, well, you can go for a variety of brands out there, but if you want something more of an original and something special ic! berlin is for you.
Where are ic! berlin trendy spectacles produced?
Each pair of ic! berlin eyewear is produced in Berlin, Germany. The products that the brand made add up to its volume, yet the product remains lightweight. For the year 2021, the brand has introduced its Acetate collection.
The new Acetate collection comprises an already existing metal classics collection that is available with timeless shapes. They introduced this collection with new colors. According to ic! berlin, the pinnacle of the collection, includes a rough cut version available on the male optical frames.
The products are entirely made in the company’s German factory. They have milling marks, and without a polished look intentionally to provide them with a charismatic industrial look.
The brand also introduced a new clip that provides stability. It wraps around the acetate front. By doing so now, it is visible from all sides. This enables a stylish yet graceful contrast between acetate and metal.
Introduction to a new hinge system
In addition to the new designs, this brand introduced a new clamp system that wraps around the front making it visible from all sides. Indeed, this allows an elegant and modern contrast between the front and temples. The screwless hinges will definitely provide you with the confidence and assurance that the eyewear will stay on your face during activities. Undeniably, ic! berlin spectacles are very comfortable and secure, yet they make you look trendy with their elegant and precise design.
A lot of dedication, passion, and technical precision comes into effect while handcrafting a single piece of every ic! berlin eyewear. The days when eyeglasses looked awkward or clumsy are gone.
In essence, there are many trendy spectacles out there from which one can choose from. After all, you need spectacles that you can easily wear the whole day without getting afraid of by their fall. Likewise, you must consider wearing ic! berlin eyewear if you have a highly active lifestyle, as you will not regret choosing them.
Verdict: a great choice for trendy spectacles
If you are looking for trendy spectacles, think none other than ic! berlin. We know well that ic! berlin glasses are handmade, and that’s what makes them special. Moreover, one more unique feature is that they have a straight temple design. Also there are rubber tips at the end of the temples that will grip the sides of your head.
ic! berlin spectacles are available for all the individuals out there who want to look out of the crowd. Without doubt, their designs are are incredibly lightweight yet very strong, considering that a thin sheet of stainless steel is all that it takes to make them.
Surprisingly, each pair of spectacles weighs between 11 grams and 28 grams only. By all means, if you are looking for the best reputable shop in Singapore that can provide you with designer optical frames by ic! berlin, visit Visio Optical to choose from the wide range that we offer.
Where to get ic! berlin in Singapore
In conclusion, Visio Optical is very proud to carry ic! berlin eyeglasses. To this end, we have one of the largest collections of ic! berlin in Singapore, and we keep getting the newest models. For this reason, you can try many different trendy spectacles and choose the one that best fits your looks.
And you can trust Visio Optical if you plan to get a set of premium progressive lenses together with your ic! berlin. Whenever you are looking for trendy eyeglasses, you are welcome to book your appointment with us today.
