In 1981 the Marciano brothers introduced GUESS. For more than 25 years, GUESS has been a family-run business and remains true to its ties. Redefining lifestyle for women, men and children, the GUESS label was soon featured not only on apparel, but also watches, handbags and eyewear. GUESS permeated the country as the new image of sex appeal. Black-and-white campaigns with the signature GUESS logo evoked a sensual mood of mystery that would become as important as the product itself.